Casino executives agree on the marketing efforts of the positioning of Atlantic City
June 10, 2011 The leaders of the casino concerted efforts on the marketing positioning of the Atlantic City mission-critical management of Atlantic City this week moved to a new organization created by New Jersey to improve the situation in the resort town. Alliance of Atlantic City – a nonprofit organization founded and operated by local casinos and their leaders. She will take over much of the responsibility for managing the city and interaction with the media, which previously belonged to the Office for Tourism and conferences in Atlantic City. These changes are made in accordance with state law, establishing a tourist district. The Alliance has already begun to search for CEO, which he hopes to hire by the end of summer. The Director will lead the body that one of the leaders of the casino called unprecedented – it brings together at least four gambling companies, which had spent force solely to develop their own brands and compete with each other. "Nothing unites people like a common enemy. And the competition in the gaming market – our common enemy, "- said Tom Bellans, vice president of development Borgata Hotel Casino & Spa. The Alliance currently includes Bob Griffin, CEO of Trump Entertainment, executive director of Tropicana Casino and Resort Mark Dzhiannantonio and Don Marrandino, one of the leaders of Caesars Entertainment, which owns casinos Bally's Atlantic City, Caesars Atlantic City, Harrah's Resort and Showboat Casino Hotel. Bellans is the assistant director Borgata Bob Boner. According to state law, to join the Alliance must be persons of a license for gambling activities that have invested in Atlantic City more than 1 billion. U.S.. They should contribute to its running costs, which will then be partially offset by gambling taxes from the industry race in New Jersey. Persons holding a casino, but have invested in them less than 1 billion. U.S. dollars, can not join the Alliance, but must pay a special tax aimed at funding it. Officials have not yet decided what would be calculated from this tax, and said Bellans and. about. Head of the Department of reinvestment casino Susan Ney Thompson. "Once we solve the problem with the budget plan, we will define the amount of payment", – said Thompson. The Alliance has not yet determined the geography or demographics, which will be circulated its marketing strategy. The budget of the Alliance will be at least 30 million. dollars, and will be fully dedicated to the marketing promotion of Atlantic City. But it is much less than the budget of the Office for Tourism and conferences in Las Vegas, which is nearly 175 million. U.S.. It is formed from contributions of 33 casinos, and financed by its actions in Vegas attracts 37 million. tourists every year. David Schwartz, a native of Atlantic City, now runs the Center for Gaming Research at the University of Nevada in Las Vegas. He agreed that his hometown needs a full-scale marketing companies. Office of the casino reinvestment will have four business units, including the Alliance. Although each unit has its own field of work, they will all work together, said Thompson. The uniqueness of the Alliance is that a non-profit organization. It also refers to the type of organization, which does not necessarily reveal a list of individuals who transfer funds into their account. The Alliance was formally established on 4 months ago and now he establishes the interaction with the Office for reinvestment of casino revenue. Alliance members are going to conduct a study, which will allow better structure marketing initiatives. The union was formally founded four months ago and still sets its relationship with the CRDA. Meanwhile, members of the Union gather research to determine the best way to structure a new marketing initiative. "Together we must make Atlantic City the brand" – said Bellans. EMILY PREVITI Press of Atlantic-City www. pressofatlanticcity.